Purpose: This assignment is designed to assess your level of knowledge of the key topics covered in this unit
Unit Learning Outcomes Assessed:
– Student will be able to integrate theoretical and practical knowledge of Marketing
– Research the tools for gathering marketing information and utilise the tools to assess markets
– Evaluate consumer behavior and its effect on business performance
– Conduct and apply marketing research to enhance decision making including segmentation and targeting and positioning
– Develop creative marketing strategies for new product development including product, price, people and promotion – Generate creative strategies for customer acquisition and retention
Description: Each week students were provided with three tutorial questions of varying degrees of difficulty. These tutorial questions are available in the Tutorial Folder for each week on Blackboard. The Interactive Tutorials are designed to assist students with the process, skills and knowledge to answer the provided tutorial questions. Your task is to answer a selection of tutorial questions covered over Week 2 to Week 11 inclusive.
It is important when you answer the questions, you do not just copy and paste the answers from other sources, but rather, try to paraphrase it and provide reference (in- text referencing) to your answers. All references must be listed appropriately at the end of the report using Harvard referencing style.
The questions to be answered are: Question 1: (11 marks)
Week 2 – Question 2:
Covid-19 as a large bulldozer is an apt image where businesses and the economy are concerned. But whilst our day to day lives have changed, for business, the show must go on — or else risk complete failure. It is undeniable that some businesses won’t be able to thrive during this period. But with creative thinking and a change of tactics, many businesses will be able to adapt and succeed, even during a lockdown.
Select one industry in the list below:
You are required to provide and discuss some suggestions to adapt the marketing strategy of the industry selected for Covid -19.
Word count: no more than 500 words
Reference: at least 2 academic sources to support your discussion
Question 2: (11 marks)
Week 6: Question 2:
Lovemarks – The future beyond brands
Lovemarks is a marking concept that is intended to replace the idea of brands. The idea was first widely publicized in a book of the same name written by Kevin Roberts, CEO of the advertising agency Saatchi & Saatchi.
Watch the video and the paper in the links below and provide your opinion in 300 words. Do you agree with Kevin about Lovemarks concept? If yes, why and if no, why not? You have to use the information from the links to support your discussion. http://redrose.consulting/speeches/the-power-of-love/
Watch the video in the link above and answer the following questions:
– What are the benefits for the company to understand about consumer behaviour?
– Using the information from the video and discuss about the tools that company can use to understand about consumer behaviour
Answer the question in 300 words and you must use the information from the video to support your discussion
Question 4: (7 marks)
Week 5: Question 3
You are marketing manager for a noodle company. Your company is launching a new noodle
soon called ‘Amazing Thai’. This noodle tastes delicious and uses Thai ingredient.
Define the term “target market”, and suggest a potential target market for new ‘Amazing Thai”
noodle in 300 words.
Question 5: (7 marks)
Week 7: Question 2:
Watch the video in the link below and answer the questions:
What is Zara’s product strategy?
How did Zara take over the industry using “fast fashion”?
Answer the question in 300 words and you must use the information from the video to support your discussion (7 marks)
Question 6: (7 marks)
Week 11: Question 1:
You work as a sales representative in a company that manufactures surgical equipment. Before calling on an important prospect, you decide to search the Internet and find out details about her/him. What step in the selling process is being carried out here? What is the importance of this step?
Answer this question in 300 words with 2 references to support your argument (7 marks)
The assignment has to be submitted via Blackboard. Each student will be permitted one submission to Blackboard only. Each student needs to ensure that the document submitted is the correct one.
Academic honesty is highly valued at Holmes Institute. Students must always submit work that represents their original words or ideas. If any words or ideas used in a class posting or assignment submission do not represent the student’s original words or ideas, the student must cite all relevant sources and make clear the extent to which such sources were used. Written
assignments that include material similar to course reading materials or other sources should include a citation including source, author, and page number.
In addition, written assignments that are similar or identical to those of another student in the class is also a violation of the Holmes Institute’s Academic Conduct and Integrity Policy. The consequence for a violation of this policy can incur a range of penalties varying from a 50% penalty through to suspension of enrolment. The penalty would be dependent on the extent of academic misconduct and the student’s history of academic misconduct issues.
All assessments will be automatically submitted to Safe-Assign to assess their originality.
For further information and additional learning resources, students should refer to their