18 September 2020
HI6006 T2 2020 Competitive Strategy
HI6006 T2 2020 Competitive Strategy
Assessment Details and Submission Guidelines
Trimester T2 2020
Unit Code HI6006
Unit Title Competitive Strategy
Assessment Type Group Assignment – maximum 4 persons per group
Note: Groups must be formed by week 6. Once a group is formed, no changes are
allowed.
If you fail to form a group, your lecturer may allow you to submit individually.
Assessment Title Report – Case Analysis and Application of Strategy Models
Purpose of the assessment
Students are required to explain in report format, with reference to a case of your choice, how any one of the following would be applied:
Business Strategy, Competitive Dynamics, Corporate Strategy, Acquisitions and
Structure, International Strategy.
This is strictly required to be your own original work.
Be sure to base your answer on the models studied in class and quote your academic
sources.
Weight 40%, comprising: Report (week 10)
Total Marks 40 [note: the total assignment is graded out of 40]
Word limit Report not more than 2500 words
Due Date Week 10 for the final report. [Late submission penalties accrue at the rate of -10% per day]
Submission
Guidelines
• All work must be submitted on Blackboard by the due date along with a completed
Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cm margins on all four sides of your page with appropriate section headings and page numbers.
• Reference sources must be cited in the text of the report and listed appropriately at the end in a reference list, all using Harvard referencing style.
• At the end of your report please include an appendix states ‘who wrote which section’, i.e. provide the student name and number for each section of the report.
Purpose:
Assignment 2 Specifications
This assignment aims at ensuring that students have familiarised themselves with at least one significant case study (from any of those in the lectures or tutorials or our recommended textbook) and are able to apply the relevant foundational strategy development models that are applicable to the case.
Details
Select any case study and choose from the following aspects of competitive strategy to apply the theories of
strategy development and implementation as relevant to the case study you choose:
• Business Strategy
• Competitive Dynamics
• Corporate Strategy
• Acquisitions and Structure
• International Strategy
In this report, the use of sub-headings is essential. Be sure to use paragraphing.
Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style.
Your final submission is due Friday of week 10 at midnight. Late submissions attract penalties at the rate of –10% per day.
Assignment Structure Required
Cover page [this is essential and must be completed accurately] Executive Summary
Table of Contents
Body of the report to contain Section Headings – e.g. introduction, brief summary of the case;
identification of strategic issues; relevant theoretical concepts, application of strategy model, conclusion.
Sub-sections are to be numbered. Paragraphing must be used.
Page Numbers must be used.
Reference List at the end must be in Harvard format and mainly academic Journal Articles.
Appendix: Statement of ‘who wrote which section’ (see below).
To ensure that all students participate equitably in the group assignment and that students are responsible for the academic integrity of all components of the assignment. You need to complete the following table which identifies which student/students are responsible for the various sections of the assignment:
Assignment Section Student Name and Number
This table needs to be completed and submitted with the assignment as it is a compulsory component required before any grading is undertaken.
Marking Rubric
Excellent
Very Good
Good
Satisfactory
Unsatisfactory
8-7 marks
6-5 marks
4-3 marks
2 marks
1 or 0 marks
Referencing (in- text)
Max 3 marks
n/a n/a Correct in all respects
Some minor errors
Largely incorrect or incomplete
Reference List (at end)
Max 4 marks Executive Summary Max 4 marks
n/a Correct in most respect
n/a Clear, concise and compelling
Correct in general
A good summary of the report
Some minor errors
A basic summary of the report
Largely incorrect or incomplete
Missing
Summary of the
Case
Max 5 marks
n/a Clear, concise and compelling but with some
reservation
A good summary of the case
A satisfactory summary of the case
Inaccurate or misconstrued content
Explanation of Relevant Strategic issues
Max 8 marks
Application of Relevant Theoretical Concepts
Max 8 marks
Format and Professionalism of the Report
Max 8 marks
All relevant strategic Issues are identified and well- explained
The theoretical concepts have been matched to the issues in the case precisely and are well applied
The report is exceptionally
well-documented worthy of High Distinction / Virtuoso quality (8-7 marks)
Most key strategicIssues are identified and explained
The theoretical concepts match the issues in the case and are applied quite well
The report is very well- documented and Distinctive
/ stand-out quality
(6-5 marks)
Some key strategic Issues are identified and explained
A good attempt has been made to match and apply relevant theoretical concepts to the case
The report is
well-
documented and of credit- worthy quality
(4-3 marks)
key strategic Issues are identified and explained, but with some reservation
A satisfactory
attempt has been made to match and apply relevant theoretical concepts to the case
The report is
satisfactory
(2 marks)
strategic Issues identified or explained incorrectly or poorly
The attempt made to match and apply relevant theoretical concepts to the
case is unsatisfactory or negligible
The report is unsatisfactory (0 or 1 marks)
Total
40 marks*
Comments Mark Awarded
13 September 2020
9 September 2020
9 September 2020
8 September 2020