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New products are required to be introduced every time, and after some time gap, so that new customers get attracted and old ones get some excitement.
During the study of the MBA 5861 – New Product Marketing course students will get an opportunity to learn several new areas related to the marketing field. Students will get exposure to the areas like branding, creative design, marketing, management issues and concepts related to the marketing of the new product.
The course is suitable for those who are interested in positioning and brand management for both large and small entrepreneurial business and firms.
There are some challenges, which are faced by the business managers, and marketers to bring the new and the updated technology is explored by the students.
These are some of the learning outcomes after the study of the MBA 5861 – New Product Marketing course:
To tell the new challenges related to management which are there associated at the time of introducing a new product and doing its marketing.
Develop strategic goals based on the strategic platform decisions and target market selection.
Describe the importance of the creative elements required for the development of the new products and their marketing programs.
Describe the value of branding concerning the new product development and its management.
Describe the impact of brand equity and positioning on new product development.
Tell the impact of the brand extension on new product development.
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