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Code and Title
MGT501 Business Environment
Internal and External Stakeholder Analysis
addresses the following Subject Learning Outcomes:
Analyse and synthesise the
fundamentals of business in the contemporary
environment.Construct and Justify a
professional value proposition as a business practitioner
12 Week Delivery: By
11:59pm AEST/AEDT Friday of Module 5.2 (week 10)
Intensive Class: Due By
11:59pm AEST/AEDT Friday of Module 5 (week 5)
stakeholder analysis is a technique for identifying stakeholders and analysing
their roles. The aim of the analysis is to map out the stakeholders’ level of
influence and degree of interest with regards to the business. Stakeholder
analysis can also be used to assess the relationships between different
stakeholders and the issues they care about most.
stakeholders are individuals or groups who are directly involved in the
business, such as owners, board members, managers, employees, and investors.
External stakeholders are indirectly influenced by the business activities,
like customers, suppliers, competitors, society and government.
By understanding both perspectives, the business can engage and enhance
communication with relevant stakeholders, reduce or prevent risks, identify
business opportunities, improve internal stakeholders’ commitment in the
business and the reputation of the business amongst external stakeholders.
In this assessment, you will examine a business in an industry that you have either previously worked in or would like to in the future. Leading up to the assessment submission, you must
the Assessment 2 weekly discussions in the Discussion Forums on Blackboard. You
will locate this discussion forum in the Assessment Area of blackboard. Weekly
contributions are required in Modules 2-4.
Please Remember your
contributions to the discussion topics are one of the assessment attributes.
(LMS please create
an Assessment 2 Discussion Forum separately in the Assessment area of
blackboard as students are required to participate in this to complete the
Presenting a business example
and contributing to the discussion forum, you will:
identify and analyse functional areas in the business
identify and analyse the internal and external stakeholders
compare two industries with each other
create a stakeholder matrix
discuss chosen stakeholders and industries in
the context of relevant theories and frameworks
Your individual stakeholder analysis should follow standard report
structure and include the following:
A concise summary of the main report in bullet points
Introduction and background information on your
internal and external stakeholders and their
Identify the nature and degree of main
stakeholders’ interests, and implications of conflicting interests
the level of main stakeholders’ influence
a stakeholder matrix
In the discussion forum, choose an example from
your peers and compare the industry your business operates in with
their industry, identify the main points of stakeholder dissimilarities
and analyse the differences in stakeholder interests and influences
Support your observations and statements by incorporating links to theory
and conceptual frameworks. Please ensure your sources are referenced clearly in
the APA 6th style both in-text and in the reference list.
It is essential that you use the appropriate APA style for citing and referencing research. Please see more information on referencing here
to get started:
PESTLE is a good
tool to use to help you identify all stakeholders. By considering political,
economic, social, technological, legal and environmental/ethical factors and
how they relate to the business, it’s easy to identify stakeholders.
Submit your Assessment
2 Internal and External Stakeholder Analysis in the submission link in
the main navigation menu in MGT501 Business Environment by the end of Module
5.2 (week 10).
Intensive Class: Due By 11:59pm AEST/AEDT Sunday of
Module 5 (week 5)
A rubric will be
attached to the assessment. The Learning Facilitator will provide feedback via
the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Your reports will be marked against the rubric, which is shown on the next pages. Please ensure that your submission addresses all five of the Assessment Attributes in the rubric.
Learning Rubric: Assessment 2 Internal and External Stakeholder Analysis
Fail (Unacceptable) 0-49%
High Distinction (Exceptional)85-100%
Knowledge and understanding
theory and concepts
Limited understanding of
required concepts and knowledge.
Key components of
the assignment are not addressed.
Knowledge or understanding of
the concepts and theory.
Resembles a recall
or summary of key ideas.
Often confuses assertion of
personal opinion with information substantiated by evidence from the
Thorough knowledge or
understanding of the concepts and theory.
opinion and information substantiated by evidence from the research/course
capacity to explain and apply relevant concepts.
Highly developed understanding
of the concepts and theory.
between assertion of personal opinion and information substantiated by robust
evidence from the research/course materials and extended reading.
Well demonstrated capacity to
explain and apply relevant concepts.
A sophisticated understanding of
critically discriminates between assertion of personal opinion and
information substantiated by robust evidence from the research/course
materials and extended reading.
Mastery of concepts and
application to new situations/further learning.
Contribution to the discussion
Never or rarely
posted messages with very little or occasional activity.
Simple entries lack insight,
depth or are superficial.
entries are short and are frequently irrelevant to the events.
Entries show some insight,
depth and are connected with events, topic or activity.
are typically short and may contain some irrelevant material.
show insight and depth.
content of posts is connected with events, topic or activity.
Entries show insight, depth and
content of posts is connected with events, topic or activity, and are
They do not express opinion
clearly and show little understanding.
There are some personal
comments or opinions which may be on task.
These entries may contain some
irrelevant material but are for the most part on task.
evidence and examples.
Entries are relevant with links
to supporting material.
and application with synthesis of new knowledge
Demonstrates a clear
understanding of the practical applications and implications of relevant
synthesis and analysis.
Limited application based upon
analysis and synthesis of new knowledge with application.
Shows the ability to interpret
relevant information and literature.
analysis and synthesis with application of recommendations linked to
and creative analysis and synthesis with application of pretested models
and/or independently developed models and justified recommendations linked to analysis/synthesis.
sophisticated and creative analysis, synthesis of new with existing knowledge.
Strong application by way of
pretested models and/or independently developed models.
are clearly justified based on the analysis/synthesis.
knowledge to new situations/other cases.
report with a clear line of reasoning
understand for audience, no logical/clear structure, poor flow of ideas,
argument lacks supporting evidence.
cannot follow the line of reasoning.
arguments and evidence are presented in a way that is not always clear and
Line of reasoning is often
difficult to follow.
arguments and evidence are well presented, mostly clear flow of ideas and
Line of reasoning is easy to
Information, arguments and
evidence are very well presented; the presentation is logical, clear and well
supported by evidence.
Expertly presented; the
presentation is logical, persuasive, and well supported by evidence, demonstrating
a clear flow of ideas and arguments.
Engages and sustains audience’s
interest in the topic, demonstrates high levels of insight and analytical
citation of key resources and evidence
for this criterion
Demonstrates inconsistent use of
good quality, credible and relevant resources to support and develop ideas.
Demonstrates use of credible and
relevant resources to support and develop ideas, but these are not always
explicit or well developed.
Demonstrates use of high
quality, credible and relevant resources to support and develop ideas.
Demonstrates use of good quality,
credible and relevant resources to support and develop arguments and
statements. Shows evidence of wide scope within the organisation for sourcing evidence
Demonstrates use of
high-quality, credible and relevant resources to support and develop arguments
and position statements. Shows evidence of wide scope within and without the
organisation for sourcing evidence