ULO 1: Undertake a systematic and critical evaluation of the external global business environment
GLO 1 – Discipline Specific Knowledge GLO 4 – Critical Thinking GLO 8 – Global Citizenship
Individual Country Report 3000-words (35%)
Once you received approval of your research proposal, each group member needs to undertake original research on the business environment in his/her chosen country in relation factors that might make it attractive/unattractive for internationalising the chosen product/service.
For each country, and with your product/service in mind you will need to investigate relevant business environmental factors that may include the following (read the checklist to see what to include under each factor):
The trade and investment environment
Foreign exchange issues
Cultural factors and challenges that it might pose
Once you consider the key factors, you will need to make a recommendation based on your findings as to whether the country is an attractive place to internationalise the product under consideration. You also need to discuss how you arrive at this conclusion.
So what makes a good quality assignment:
It’s based on good quality research and your ability to present a vast amount of information succinctly and in a convincing way. You need to read broadly on theories, models, and frameworks for assessing business environments. You need to come up with a framework that allows you to evaluate the quality of institutions and the cultural factors of the country in question.
You have good quality sources of information (business information sources such as government reports, World Bank, International Trade Organisation, EIU, Datamonitor etc, business databases such as Proquest, Business Source Premier, academic journal articles, textbooks, please don’t use Wikipedia or dubious references, or no name references from strange websites).
How well you use these resources support to your arguments. In particular, the quality and reliability of your statistical data to support your arguments are very important.
Your information is realistic, relevant, and would be useful for a company/person conducting international business.
The information is specific to the product/service chosen.
You have adequately referenced, and you have used the Harvard referencing system to acknowledge your sources of information (both in-text and as a reference list at theend).
Your final report doesn’t exceed 3000 words in total (but this can exclude – title page, references, within text tables and appendices).
It should be in a report format. Your report should be typed, double spaced, 12-point font, and has headings (further information on report format is provided below).
You have time series data where relevant, which demonstrates trends over the last 5-10 years or so, and if possible a forecast into the future.
Your individual country report (3000 words) must follow the following format:
Title page – succinct title not exceeding 15 words; Name and student ID.
Executive summary- 1 page (no less no more): The executive summary must address:
What is the project about and why is it important
What is the main question being addressed in the report
How did you go about addressing this question / your investigation
What did you find – focus on main findings.
Introduction: (300 words approx)
This is where you introduce the topic to the reader by framing your paper and articulating the what, why, and how of the paper. What is it that you are researching? why is this important? and how are you going to go about your investigation and research?
In this section you need to briefly introduce the product/service and explain why you are considering your specific country for internationalizing this product /service. You need to draw your information from credible sources for the country and product.
In this section you also need to spell out the aim of the project and come up with a statement of the research question. What is the research question for which you are trying to find answer(s)?. One or two research questions are ok.
Business environment of country XX: (700 wds approx)
In this section, you need to undertake a review of the literature on how different factors influence the conduct of business. To do this you need to draws from existing research on the topic and summarise what we know on the topic. There is a rich literature on the topic.
start with a theoretical explanation of why various institutional factors impact on the conduct of business. For example, you can take an institutional perspective and draw from institutional theory to explain how formal and informal institutions affect the conduct business.
Develop a conceptual framework that shows how shows how different business environments can influence the internationalization of your product /service. For example, you can use the PESTEL framework to show how various formal and informal factors are linked in influencing the conduct of business and the performance of your product or service.
Data analysis and results (1700 wds approx)
In this section you need to undertake original research; collect data on various indicators of the factors that you have identified as being critical for your country and product/service for say, the last 10 years. Your literature and readings will inform you on the relevant data and where you can get these from. In this section you need to describe your data carefully, how it is analysed and what you found. This is a substantial task. Data sources include secondary statistics from a number of credible sources including the websites of governments, industry bodies and international organisations such as World Trade Organisation (WTO), World Bank, World Economic Forum (WEF), International Monetary Fund (IMF), United Nations, World Governance Indicators and so on.
You are required to analyse recent trends and developments from your data and draw conclusions as to whether the different factors constitute a threat for your product/service. For example, you might find that corruption is bad in your country, but recent trends indicate a major improvement, or that regulations on trade have deteriorated in recent years.
Discussion/Conclusion: (300 wds approx)
In this section you summarise your main findings from your analysis and discuss the implications of your main findings of your research.
References: about 20 references
Tables and Figures: 3-4 tables and figures can be included only if they add value to your report.
You will submit your work in the group dropbox on Cloud Deakin.
You must keep a backup copy of every assignment you submit, until the marked assignment has been returned to you. In the unlikely event that one of your assignments is misplaced, you will need to submit your backup copy.
Any work you submit may be checked by electronic or other means for the purposes of detecting collusion and/or plagiarism.
When you are required to submit an assignment through your CloudDeakin unit site, you will receive an email to your Deakin email address confirming that it has been submitted. You should check that you can see your assignment in the Submissions view of the Assignment dropbox folder after upload, and check for, and keep, the email receipt for the submission.
Penalties for late submission: The following marking penalties will apply if you submit an assessment task after the due date without an approved extension: 5% will be deducted from available marks for each day up to five days, and work that is submitted more than five days after the due date will not be marked. You will receive 0% for the task. ‘Day’ means working day for paper submissions and calendar day for electronic submissions. The Unit Chair may refuse to accept a late submission where it is unreasonable or impracticable to assess the task after the due date.
For more information about academic misconduct, special consideration, extensions, and assessment feedback, please refer to the document Your rights and responsibilities as a student in this Unit in the first folder next to the Unit Guide of the Resources area in the CloudDeakin unit site.
Building evidence of your experiences, skills and knowledge (Portfolio) – Building a portfolio that evidences your skills, knowledge and experience will provide you with a valuable tool to help you prepare for interviews and to showcase to potential employers. There are a number of tools that you can use to build a portfolio. You are provided with cloud space through OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage repository system that you like. Remember that a Portfolio is YOUR tool. You should be able to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio. Once you have completed this assessment piece, add it to your personal Portfolio to use and showcase your learning later, when applying for jobs, or further studies. Curate your work by adding meaningful tags to your artefacts that describe what the artefact represents.