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Overview of Customer Analytics Course:-
The collections of data about our browsing & buying patterns are distributed around us. From the transactions of credit card & online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this customer analytics course, it will give an overview of key areas of customer analytics: prescriptive analytics, descriptive analytics, predictive analytics, & their application to real-world business practices including Starbucks, Amazon, Google, to name a few. This Customer Analytics course offers an overview of the field of analytics so that you can be informed about business decisions. It involves an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics.
After studying completing customer analytics course it helps to know…
Explain the major methods of customer data collection used by companies and it understands how this data can inform business decisions
Explain the main tools used to predict customer behavior & identify the appropriate uses for each tool
Communicate key ideas about customer analytics and how the field informs business decisions
Communicate the history of customer analytics and latest best practices at top firms
Syllabus – What you will learn from customer analytics course
Introduction to Customer Analytics
What is Customer analytics?
Customer analytics is the method or process which gives firms or organisations to have depth knowledge about their customer behavior which is very useful for individual firm to make right business decisions. Customer analytics method or process will help to convert your data on customers into something which is of value to the firms. It converts your data into a marketing tool which will help to turn all your obstacles into opportunities. Customer analytics serves as the backbone of all marketing activities such as predictive modelling, data visualization, information management and segmentation.
Importance of customer analytics
The use of Customer analytics is becoming more important in today’s world to develop your decision making strategies in business. It’s because the customers are becoming more powerful and more connected than ever. Customers are now armed with lot of information and they have access to information anywhere and anytime. This makes organization use customer analytics. Customer behaviours are changing rapidly in today’s world. If you understand the customers buying habits & their behavior then you can predict the future customer behaviour which will help you to launch relevant products at the right time to the customers. This will also increase the profit of your business.
Benefits of customer analytics
Customer analytics study will help you to increase the response rate
The study of customer analytics will lead to increased customer loyalty & it helps in turn it increases the return on investment
Customer analytics reduces the total campaign costs of the organization by targeting the right customers at the right time
Customer analytics will help to decrease the attrition rate by predicting the customer’s expectations & delivering the accurate and right product to them.
Segments the customers more effectively and helps to know the customer’s better.
Objectives of Customer Analytics Course:-
With learning of this course, one can know or understand how data is used to find out the customer behaviour which is valuable for business decisions.
Learning with course customer analytics, once can find out what are the best practices or methods for using the large collections of data to create more effective business strategies
With learning this customer analytics course, once can find out the success rate of the business strategies using the current data of customers.
It helps to track what are customer’s needs and it delivers what they expect at a right time and you can make strategies according to it.
After reading this customer analytics course, one can make better business decisions about data related to customers of your organisations or business.
Pre requisites for taking customer analytics course
The learners who are taking this customer analytics course should have gained problem solving abilities and a keen passion to learn.
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